Buy a business
you can run solo.

Micro-SaaS, niche publications, and API products built by indie founders. See how each business runs, what’s automated, and how much work the owner still does.

Micro-SaaS · Niche content · API & data products

The small-business operating modelIllustrative

A little business.
A repeatable routine.

Everyday workHandled by
  • Welcome new customersAutomation
  • Deliver the productAutomation
  • Collect recurring paymentsAutomation
  • Answer common questionsAI + review
You keep the judgment.

Set direction. Improve the product.
Step in when something needs you.

Actual workflows and owner time vary by business.

01

A focused productOne clear problem. A defined customer.

02

A lean operationRepeatable work, supported by systems.

03

An independent ownerBuilt around the way you want to work.

Different products.
The same small-business mindset.

Start with a model you understand. Then look closely at how the business earns, delivers, and keeps its customers.

Micro-SaaS

A focused tool for a specific problem.

Think reporting tools, small plugins, or a workflow app for a niche profession.

What systems can handle
Self-serve onboarding, billing, and routine support.
Where the owner steps in
Product decisions, bug fixes, and complex customer issues.
Explore SaaS

Niche content

A useful publication for a defined audience.

Think specialist newsletters, resource libraries, or paid industry briefings.

What systems can handle
Research collection, delivery, and subscriber onboarding.
Where the owner steps in
Editorial judgment, fact-checking, and audience relationships.
Explore content businesses

API & data products

One dependable input for other products.

Think data feeds, monitoring services, or a specialized developer API.

What systems can handle
Data processing, usage metering, and service alerts.
Where the owner steps in
Data quality, reliability, and upstream provider changes.
Explore API businesses

Business model examples, not listings for sale. Category links show the marketplace’s available listings, including any clearly marked samples.

The best handover
starts before the sale.

Whether you’re buying your first indie business or passing yours on, make the day-to-day operation easy to understand.

Build a business that needs you less
  1. 01

    Show what the owner actually does.

    Record recurring tasks, weekly hours, and the exceptions that still land in your inbox.

  2. 02

    Make the costs visible.

    Include hosting, AI usage, software, contractors, and maintenance alongside revenue.

  3. 03

    Leave a usable operating manual.

    Document workflows, dependencies, account transfers, and what to do when a system fails.

Small businesses.
Practical questions.

Is this for indie hackers and solo founders?

Yes. This page is for independently built businesses with a focused product and a small operating footprint. That could be a solo project or a small team. What matters is understanding the customers, the economics, and the work needed to keep it running.

Does automated mean passive income?

No. Automated workflows can handle repeatable tasks, but an owner still needs to monitor quality, handle exceptions, and make decisions. Look at recorded owner hours and the actual responsibilities behind them.

Are these examples businesses I can buy?

The examples on this page describe business models, not companies for sale. Follow the category links to see marketplace listings. Listings marked Sample are illustrative and are not acquisition opportunities.

Can I sell a small business that still needs me?

You can start a listing and explain the work you still do. Include owner hours, recurring costs, the workflows you have automated, and what a buyer would need to learn. Listings go through review before publication.

Your next chapter
can start small.

Find a business to make your own—or a new owner for the one you’ve built.