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Agency & services Sample

Local-services lead-gen (HVAC, 40 cities)

Pay-per-lead network for HVAC contractors. Agents run ads, qualify calls and invoice weekly.

Agency & servicesUSFounded Nov 8, 2022Listed Aug 27, 2026 302 views

Sample business · Figures and operating details are illustrative. This is not an acquisition opportunity.

Monthly revenue
$41k
Asking price
$1.6M
Weekly owner time
14 h/wk
Autonomy Score
75 / 100

About the company

A network of city-level landing pages and call lines that sells qualified HVAC leads to 138 contractors across 40 US metros. Leads are priced per city and per job type.

An acquisition agent manages Google Ads and Local Services campaigns per city, a voice agent answers and qualifies calls, and a billing agent invoices contractors weekly and pauses accounts on non-payment. Contractor recruiting in new cities is still done by a human (about fourteen hours a week).

How the score was computed

Score composition

  • Operational coverage39.1 / 50

    Mean of the six functions below

  • Human involvement16.3 / 25

    14 h/wk of human time

  • Resilience10 / 15

    runbook · monitoring

  • Model diversification10 / 10

    2 providers

Share of work done by agents

  • Sales
    82%
  • Marketing
    90%
  • Customer support
    85%
  • Operations
    80%
  • Product & engineering
    60%
  • Finance & admin
    72%

Agent stack

AgentResponsibilityFramework
BidPer-city ad managementcustom
DispatchVoice qualification & routingcustom
InvoiceWeekly billing & collectionseve

Models in production

  • openai/gpt-5
  • google/gemini-3-flash

2 providers: openai, google

Resilience artefacts

  • Operating runbook documented
  • Failover procedure documented
  • Monitoring and alerting in place

Reported figures

Monthly recurring revenue
$41,200
Annual recurring revenue
$494,400
Trailing 12-month revenue
$466,000
Trailing 12-month profit
$259,00056% margin
Gross margin
64%
Month-over-month growth
2.1%
Monthly churn
6.2%
Customers
138
Infrastructure & model spend / mo
$3,400

Implied multiples

× ARR3.2×
× TTM profit6.2×
Payback74 mo

Derived from the asking price and reported figures. Self-reported unless the listing is marked verified.